My treatment

MISSION/HISTORY

“The program has been an essential part of the development of the Latin American community in Adelaide since 1978. We want to keep that place in which the community can express itself and be proud of its culture”.

“It came up as a response to commercial radio (mention more…)There is always a need for migrants to have a space to listen to music and news, and to have their say in their own language. Thus, keeping their identity.”

“Through the program, we have promoted our celebrations, sporting and social clubs…”

VIDEO

The presenters’ heads on astronaut suits, flying wearing typical Latin American suits, our heads with drawings wearing our national teams’ jerseys, etc.

Between scenes, I would like to show different backgrounds with famous Latin American landscape, but in cartooned style.

1.            In the first scene, everybody says “Hola!” (Hello in Spanish), dressed in typical suits and ready to take an important mission.

2.            Cristina, the host presenter, starts by telling the introduction and history of the programme 

(Why her? Because the audience is already identified with her voice):

“We are the presenters of the Latin American programme”

“In 1978,we had a dream of having a programme to support the Latin American communities …”

(I will ask her if she has a more involving story. She told me that when the station was founded she said she would collaborate in anything but in front of a microphone… she has been the Latin American host for more than 20 years!)

All these years, we have been the place where you…”

                “Listen to music from your homeland”

                (Pieces from the programme when listeners are pleased with a song)

                (Pictures)

                (Pieces from the interviews where they mentioned something about it)

               

                “Know about your celebrations”

                (Pieces from the programme when Cristina announces the parties and events)

                (Pieces from the interviews where they mentioned something about it)

                (Pictures)

“Listen to stories in your language”

                (Pieces from the interviews where they mentioned something about it)

                (Pictures)

“Celebrate birthdays”

(Pieces from the programme when Cristina announces the parties and events)

                (Pieces from the interviews where they mentioned something about it)

But…

(music stops, “tape getting stuck” sound effect)

“Did you know that community radio is …

                -Made by volunteers

                -Must pay a fee every year

“Help us to continue being your place ….”

(Letters on screen saying how to make a contribution)

“Gracias!” (Thanks in Spanish)