Remix culture

Do you think that remix culture allows for new forms of creativity and expressivity?  Should you be allowed to remix other people's work in your promo video irrespective of intellectual copyright?

I think I don’t have the right to directly copy other’s work. However, I think anyone has the right to review previous works to get orientated about his or her goal.

Everybody copies part of what someone else did at a certain degree. I would say that is what is called “having an influence”. Examples? Isaac Newton always said he succeeded in creating his theories because he was supported by the knowledge of great thinkers such as Galileo, Albert Einstein said something similar about Newton, and so on. The Peruvian writer Mario Vargas Llosa is one of my favourite. He received the Nobel Prize of Literature in 2010. In his speech, he said that even when his style was different to the writers he had read so far, “everyone’s was included in his”.

My treatment

MISSION/HISTORY

“The program has been an essential part of the development of the Latin American community in Adelaide since 1978. We want to keep that place in which the community can express itself and be proud of its culture”.

“It came up as a response to commercial radio (mention more…)There is always a need for migrants to have a space to listen to music and news, and to have their say in their own language. Thus, keeping their identity.”

“Through the program, we have promoted our celebrations, sporting and social clubs…”

VIDEO

The presenters’ heads on astronaut suits, flying wearing typical Latin American suits, our heads with drawings wearing our national teams’ jerseys, etc.

Between scenes, I would like to show different backgrounds with famous Latin American landscape, but in cartooned style.

1.            In the first scene, everybody says “Hola!” (Hello in Spanish), dressed in typical suits and ready to take an important mission.

2.            Cristina, the host presenter, starts by telling the introduction and history of the programme 

(Why her? Because the audience is already identified with her voice):

“We are the presenters of the Latin American programme”

“In 1978,we had a dream of having a programme to support the Latin American communities …”

(I will ask her if she has a more involving story. She told me that when the station was founded she said she would collaborate in anything but in front of a microphone… she has been the Latin American host for more than 20 years!)

All these years, we have been the place where you…”

                “Listen to music from your homeland”

                (Pieces from the programme when listeners are pleased with a song)

                (Pictures)

                (Pieces from the interviews where they mentioned something about it)

               

                “Know about your celebrations”

                (Pieces from the programme when Cristina announces the parties and events)

                (Pieces from the interviews where they mentioned something about it)

                (Pictures)

“Listen to stories in your language”

                (Pieces from the interviews where they mentioned something about it)

                (Pictures)

“Celebrate birthdays”

(Pieces from the programme when Cristina announces the parties and events)

                (Pieces from the interviews where they mentioned something about it)

But…

(music stops, “tape getting stuck” sound effect)

“Did you know that community radio is …

                -Made by volunteers

                -Must pay a fee every year

“Help us to continue being your place ….”

(Letters on screen saying how to make a contribution)

“Gracias!” (Thanks in Spanish)

                               

               

Creating a brand

ACTIVITY 1: AUDIENCE

What is the message of your promotion? Summarise it in a sentence.

Help us make you feel at home.

ACTIVITY 2: TONE

•How does your target audience feel about your product before they’ve seen your video?

More energetic and colourful than other programs in Spanish.

They like debate.

Spanish students like to listen to several accents

Help communities to inform about events and activities.

•How do you want them to feel after they’ve seen your video? •What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

Very identified with the program

Connected emotionally with the program (e.g. Mastercard spot).

Fun, energetic, dynamic, entertaining, fresh, warm

Eager to support the program, worried about not having it.

 •Which colours best represent these emotions? Why?

If my background is green I would use other colours for the characters (people wearing typical customs, etc). Pure colours mean energy, party, etc.

I want energy and freshness. So, blue, yellow and green would be the dominant tones.

Blue is the favourite colour for women and men.

I will try to keep a small number of different tones to not confuse the audience.

•Which fonts best represent these emotions? Why?

Sans serif, slab serif

I want to use sans serif for the most important pieces of my message to ensure people understand what I try to convey, mixed with slab serif to give a sense of freshness and fun.

ACTIVITY 3: MY PALETTE